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Remarketing of the artisan identity from Lamurista

  • Disciplines

  • Art Direction
  • Conception
  • Interaction Design
  • Visual Design
  • Client

  • Lamurista GmbH
  • By order of

  • seitenwind GmbH

The briefing

The aim was to create an identity that reflects the brand in order to promote Lamurista's work and mission in Germany.

"Lamurista is more than a superficial product, Lamurista is a way of life, the promise of traditional craftsmanship, appreciation and loyalty of business partners are just as important as the passion for new and innovative surfaces. "
The Lamurista Creed

The old logo
A new responsive logo
Lookbook
Product branding

I developed a visual style that combines a classic base with a bold level above it.

Business cards
Stationery
A new website

Corporate video

In order to further expand the customer base, I designed and directed a corporate video together with Ueberbild .

I directed the shoot based on a scenographic briefing I developed.

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Die Wandsinnigen.