Remarketing of the artisan identity from Lamurista
Disciplines
Art Direction
Conception
Interaction Design
Visual Design
Client
Lamurista GmbH
By order of
seitenwind GmbH
The briefing
The aim was to create an identity that reflects the brand in order to promote Lamurista's work and mission in Germany. "Lamurista is more than a superficial product, Lamurista is a way of life, the promise of traditional craftsmanship, appreciation and loyalty of business partners are just as important as the passion for new and innovative surfaces. "
The Lamurista Creed
The old logo
A new responsive logo
Lookbook
Product branding
I developed a visual style that combines a classic base with a bold level above it.
Business cards
Stationery
A new website
Corporate video
In order to further expand the customer base, I designed and directed a corporate video together with Ueberbild .
I directed the shoot based on a scenographic briefing I developed.