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A rebranding for the design agency seitenwind

  • Disciplines

  • Art Direction
  • Conception
  • Interaction Design
  • Visual Design
  • Client

  • seitenwind GmbH
  • By order of

  • seitenwind GmbH

The Goal

The seitenwind brand mission has changed and wants to be redesigned and adapted to it's new and improved brand message. For the next step in the digital age.

The old logo

The logo

In order to contradict the previous identity of seitenwind, which was a purely typographic gimmick between the company name and the initials of the managing directors, I wanted to create something more meaningful, something that has more use. So I decided to design the new corporate design based on the dynamics of variable OpenType fonts. In this way, the brand has endless display options.

Variable fonts for a variable web

The concept

"Beyond Design" and "Always Beta" are the guiding principles. For example, a logo specified in the manual with a 13 mm margin must be a thing of the past. It must be consistent and work on a variety of devices, printed products, or even unknown, future media. In addition, great attention must be paid to the quality of the process. It embodies an attitude, an innovative one that is a constant companion in change. The logo is therefore variable and this is exactly how an agency must be. Adaptable and on the heels of the zeitgeist. Whoever stops in a constantly changing time has lost.

The typeface is a variable, mono-linear font that enables typographic interactions. The letters are designed as mechanical variations and follow strict rules: closed forms are rounded, open forms are angular. This balance breaks the technical aesthetics with a soft, human touch.

Design system

With the wish for a neutral appearance, I chose a timeless black and white combination with minimal use of fluorescent red as an accent.

Design system
Design grid

The product

Presentation template
Stationery
Business cards
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Photo shoot

In the end, I developed the conception and implementation of the employee photo shoot. The staging should best reflect the authenticity, diversity, but above all the humanity of the team.

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For the next step in the digital age.