By order of
The old logo
In order to contradict the previous identity of seitenwind, which was a purely typographic gimmick between the company name and the initials of the managing directors, I wanted to create something more meaningful, something that has more use. So I decided to design the new corporate design based on the dynamics of variable OpenType fonts. In this way, the brand has endless display options.
Variable fonts for a variable web
"Beyond Design" and "Always Beta" are the guiding principles. For example, a logo specified in the manual with a 13 mm margin must be a thing of the past. It must be consistent and work on a variety of devices, printed products, or even unknown, future media. In addition, great attention must be paid to the quality of the process. It embodies an attitude, an innovative one that is a constant companion in change. The logo is therefore variable and this is exactly how an agency must be. Adaptable and on the heels of the zeitgeist. Whoever stops in a constantly changing time has lost.
The typeface is a variable, mono-linear font that enables typographic interactions. The letters are designed as mechanical variations and follow strict rules: closed forms are rounded, open forms are angular. This balance breaks the technical aesthetics with a soft, human touch.
With the wish for a neutral appearance, I chose a timeless black and white combination with minimal use of fluorescent red as an accent.
In the end, I developed the conception and implementation of the employee photo shoot. The staging should best reflect the authenticity, diversity, but above all the humanity of the team.
GUI redesign of the VoIP client from Pascom
Remarketing of the artisan identity from Lamurista