Bayernhafen wanted to update its online experience to address a broader target group. The aim was to develop a visual language that feels bold and familiar and breaks the typical reluctance of the competition.
Card-Sorting
The old information architecture was incredibly complex and confusing. Therefore, in addition to a detailed card sorting as a cornerstone, we, developer and designer, renovated the product with the help of interviews.
The old information architecture
The new information architecture
A friendly hello!
Detail from the design system
The product
Solr
In order to minimize clicks and make navigation even more pleasant I implemented Apache's Solr. Key features include full-text search, hit highlighting, facet search, real-time indexing, dynamic clustering, database integration, and comprehensive document management.